Project summary

Sussex Cricket in the Community

Sussex Cricket was the first sports club in the world to launch its own bespoke mental wellness platform for its community.

With over 3,500 members, 182 affiliated cricket clubs, tens of thousands of supporters who attend matches each year, thousands more people encountered through community programmes and corporate partnerships, over 400,000 followers on social media and more than 850,000 unique website visitors each year, Sussex Cricket is in an incredibly strong position to make a positive difference in this aspect of people’s lives

Rob Andrew, CEO Sussex Cricket, stated: “We wanted to give people the opportunity to know that there is help and support available if they feel they want and need it.”

Project highlights

Connects Sussex Cricket Family to its Community

All 182 Affiliated Cricket Clubs within Sussex are featured within the Mental Health & Wellbeing Hub. The Hub provides Sussex Cricket with the opportunity to promote the power of sport as an enabler for good mental wellbeing. Video content includes personal interviews with members of Sussex Cricket, Sussex Cricket Foundation, Club Cricketers current and former players.

Support of Sussex Partnership NHS Foundation Trust

Sussex Partnership NHS Foundation's involvement stemmed from its belief that the reach that Sussex Cricket has, in the county, along with the diversity/age ranges of those that follow cricket, that it was possible for it to reach a broader audience more effectively than it could using traditional communication channels. Sussex Partnership NHS Foundation provided experts for video content and assisted with the curation of the support organisation directory.

High Profile Launch

The launch campaign was fronted by Sarah Taylor, Sussex player, World Cup winner and nominee for ICC Women’s Player of the Decade, whose own career was affected by personal mental health challenges. Sarah stated: "I’m proud to have shared my experiences on the platform alongside so many other people from all walks of life. I’m sure the hub is going to make a big difference."